The Rise of Micro-Influencers: Why Small is the New Big in Marketing 2026
The Rise of Micro-Influencers For years, the world of influencer marketing has been dominated by celebrities and mega-influencers with millions of followers. Brands lavished them with free products and exorbitant fees, hoping their endorsement would translate into instant recognition and sales. But the tide is turning. A new breed of influencer is rising, and their […]