Background
Avis India is one of the leading car rental and mobility service providers, offering self-drive cars, chauffeur-driven rentals, airport transfers, corporate travel solutions, and premium vehicle rental services across India. While the brand already had strong market recognition, increasing competition in the online travel industry made it challenging to maintain top rankings for high-value search terms.
To strengthen its digital presence, Avis India partnered with Dizimods to execute a comprehensive SEO strategy focused on improving search visibility, increasing qualified organic traffic, and generating more online booking inquiries.
SEO Goals
Our primary objectives were to build long-term organic growth through a data-driven SEO strategy.
Our SEO Goals Included:
- Improve rankings for high-commercial-intent keywords.
- Increase qualified organic traffic.
- Generate more online booking inquiries.
- Resolve technical SEO issues affecting crawlability.
- Improve Core Web Vitals and Page Experience.
- Strengthen website authority with quality backlinks.
- Optimize service and landing pages.
- Improve local search visibility.
- Increase click-through rate (CTR).
- Reduce dependency on paid advertising.
Campaign Achievements
Over the course of the campaign, Avis India achieved outstanding improvements across all major SEO performance indicators.
- Increased Organic Traffic
- Improved Keyword Rankings
- Higher Online Bookings
- Better Search Visibility
- Enhanced User Experience
- Stronger Domain Authority
- Improved Core Web Vitals
- Higher Click-Through Rate
SEO Campaign Performance
Keyword Ranking Growth
Top Ranking Keywords
|
Keyword |
Before |
After |
|
Car Rental India |
#21 |
#3 |
|
Self Drive Car Rental |
#18 |
#2 |
|
Airport Car Rental |
#24 |
#3 |
|
Luxury Car Rental |
#27 |
#5 |
|
Car Rental Service |
#19 |
#4 |
|
Corporate Car Rental |
#26 |
#4 |
|
Monthly Car Rental |
#31 |
#7 |
|
Car Hire India |
#22 |
#3 |
|
Online Car Booking |
#28 |
#5 |
Organic Traffic Growth
The SEO campaign delivered steady month-over-month growth.
Through technical SEO, content optimization, keyword expansion, and high-authority backlinks, Avis India experienced a 118% increase in organic traffic within the campaign period.
This increase generated significantly more qualified visitors actively searching for rental vehicles and travel solutions.
Search Visibility Growth
- Higher Click Through Rate
- Better Brand Visibility
- More Qualified Visitors
- Increased Customer Trust
Technical SEO Improvements
Completed Tasks
- Complete Technical SEO Audit
- Crawl Error Fixes
- XML Sitemap Optimization
- Robots.txt Optimization
- Canonical Tag Optimization
- Core Web Vitals Improvements
- Mobile Optimization
- Structured Data Implementation
- Internal Linking
- Page Speed Optimization
- Image Optimization
- Schema Markup
- Redirect Optimization
Content Optimization Strategy
We optimized every important page based on user search intent.
Optimized Pages
- Homepage
- Car Rental Pages
- Airport Transfer Pages
- Corporate Rental Pages
- Luxury Car Pages
- Landing Pages
- City Pages
- Blog Content
Optimized Pages
- SEO Title Optimization
- Meta Description
- Header Structure
- Internal Links
- FAQ Schema
- Image Alt Tags
- Keyword Optimization
Link Building Strategy
To improve authority and trust signals, we executed a white-hat backlink campaign.
Activities Included
- Guest Posting
- Business Citations
- High Authority Backlinks
- Travel Industry Links
- Brand Mentions
- Content Outreach
These activities significantly improved website authority and keyword rankings.
Top Performing Pages
Several landing pages became major traffic drivers after optimization.
Examples include:
- Self Drive Car Rental
- Airport Car Rental
- Corporate Car Rental
- Luxury Car Rental
- Car Hire India
- City Landing Pages
Business Impact
Beyond rankings and traffic, the campaign delivered measurable business growth.
Results Included
- More Online Bookings
- Higher Organic Revenue
- Increased Brand Visibility
- Better Customer Engagement
- Lower Bounce Rate
- Improved Conversion Rate
- Stronger Brand Authority
Why This SEO Campaign Succeeded
Rather than relying on a single tactic, our team implemented a complete SEO ecosystem combining:
- Technical SEO
- Content Marketing
- Keyword Research
- UX Optimization
- Link Building
- Local SEO
- Performance Monitoring
Conclusion
The partnership between Avis India and Dizimods demonstrates how a strategic, data-driven SEO campaign can transform online performance. By resolving technical issues, optimizing high-intent content, and strengthening website authority, we achieved substantial improvements in organic traffic, keyword rankings, and online bookings.
With continued SEO optimization and content expansion, Avis India is well-positioned to maintain its competitive edge and achieve long-term digital growth.
Ready to Grow Like Avis India?
Whether you’re in Travel, eCommerce, Healthcare, Real Estate, SaaS, or Local Services, Dizimods helps businesses achieve sustainable growth through proven SEO strategies.
Our Services
- Technical SEO
- Local SEO
- eCommerce SEO
- Enterprise SEO
- Content Marketing
- Link Building
- Website Development
- Digital Marketing
- Online Reputation Management
- Marketplace SEO
